If you missed today's webinar on "The Indie Author's Guide to Creating a Killer Media Kit," not to worry.
You can [Read more...]
3 surprising drawbacks to publicity – and how to tamp down their impact
By Marcia Yudkin
In a recent survey I conducted on feelings about “social proof” in marketing, the comments on a question I asked about media coverage made my eyebrows go up.
The question asked whether seeing that … [Read more...]
Newsjacking: A tempting bone for the media, even when you have no news
There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down.
As a former television news producer for 10 years, my main … [Read more...]
Publicist needs publicity ideas for music school grand opening
Publicity Hound Bridget Weston, a PR professional, asks:
A new music school is opening for youths ages 7-12 and adults 35-40. It will focus on … [Read more...]
Why you should welcome bad reviews for your books and products
More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy.
But how many of those people do you think hear their B.S. detector going off when all the reviews on the company's website are … [Read more...]
When to use a press release and when to deliver a pitch
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the "announcement of record" that you … [Read more...]The pros and cons of press releases vs. pitches
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you're launching.
Your first temptation is to write a press … [Read more...]
The Best of The Publicity Hound’s Tips of the Week of 2013: Yours to regift
If you want to ramp up your PR campaign, generate more publicity and really build the buzz on social media, here's the gift that keeps on giving.
It's "The Best of the Publicity Hound's … [Read more...]
Author items to include in your New Media Age press kit
I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder.
Yet I do think that authors have to consider what could constitute a press kit for our New Media Age.
To begin with, let's think physical. And … [Read more...]
7 things your 2014 publicity plan should NOT include
UPDATE: You can register to watch the video replay of this webinar, at your choice of times and dates.
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So many small … [Read more...]
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