By Linda Rastelli
If you’re a small to mid-sized business or nonprofit with very limited resources, how can you get better publicity and the approval of your customers or donors?
Build a relationship that has mutual … [Read more...]
Author Media Kit free training today at capacity, but you can still attend
All seats have been claimed for today's free webinar on "The Indie Author's Guide to Creating a Killer Media Kit" from 4 to 5 p.m. Eastern Time.
If you want to attend the free training but haven't registered, I can pretty much still guarantee a seat for you. … [Read more...]
Make your pet a celebrity to help promote your small business
Just as Joan Stewart is The Publicity Hound, I'm tied to my famous cat, Simon Teakettle.
Dubbed "the cat who owns the company" in an article in Business Week and on MSNBC.com, his persona has gone through three actual feline … [Read more...]
20 Things About Publicity True 20 Years Ago and Today – Part 2
By Marcia Yudkin
To celebrate the milestone of my book 6 Steps to Free Publicity remaining in print 20 years after its first edition appeared, here is the second part of my post about 20 points about publicity that are as true now as in 1994. You can [Read more...]
20 Things About Publicity True 20 Years Ago and Today – Part 1
By Marcia Yudkin
When the first edition of my book 6 Steps to Free Publicity appeared in 1994, email was something used by nerds, websites were a curiosity and blogs had not yet been invented.
To celebrate the milestone that this book remains in print 20 years later, in its third edition, I thought I’d list 20 points … [Read more...]
Start a book publicity campaign at least 6 months before launch
I wish all authors would refer to the chart above, a complete timeline for book publicity campaign, a full year before they start writing their books.
It's courtesy of book publicist Kate Bandos. When she showed this to me a few years ago at an authors conference, my jaw dropped because it's such a handy cheat … [Read more...]
11 ways to use this publicity cheat sheet with your PR team
I found a gem of a little publicity cheat sheet I know you'll love.
Actually, it's a big cheat sheet which is all the better because it's one of the most thorough at-a-glance summaries I've seen anywhere on how to get … [Read more...]
How a Pittsburgh pillow company used a marathon to tell its cause marketing story
By Hollie Geitner
We frequently advise clients---using a statement coined by leadership expert Simon Sinek---that "people don't buy what you do, they buy why you do it."
It couldn't be any truer in the case of [Read more...]
Author Media Kit: Include 8 essential items
Your book's media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it or promote it.
Yet many authors are confused about what goes into the kit. If you've written … [Read more...]
Indie Author Media Kit Webinar Replay is ready—Register to listen, for free
If you missed today's webinar on "The Indie Author's Guide to Creating a Killer Media Kit," not to worry.
You can [Read more...]
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