When musicians email me asking for publicity tips, I share my best advice. Then I lead them to Bob Baker's website. Bob is a writer, independent musician and former music magazine editor who is dedicated to showing musicians how to get exposure and publicity, connect with fans, sell more CDs, and book more gigs. Here are four tips I found … [Read more...]
Tie into the popularity of poker, bridge
When I called my sister on New Year's Eve to wish her a happy new year, I asked her what everybody was doing. "The geezers are upstairs watching TV and Tim is in the basement with his buddies playing poker," she said. Tim is my nephew. He and his buddies are 16. Back when I was a kid, the geezers were in our basement playing poker, and the kids … [Read more...]
Pitch ethnic media
When publicist Miriam Silverberg took on Meli Melo, a French restaurant in New York City, as a client three years ago, she immediately got to work pitching ideas that would result in the greatest publicity possible. She dreamed, of course, of a four-star restaurant review in the New York Times. But she's realistic enough to know that a major … [Read more...]
Interview Journalists
When a reporter calls me for a telephone interview, I seldom drop what I'm doing and start answering questions immediately. I always try to buy time, even if it's just 5 or 10 minutes, and I ask if I can return the call if they're not on deadline. Not one reporter has ever refused. The extra time lets me shift mental gears, decide my key message … [Read more...]
Build relationships with reporters
Get to know reporters who you want to cover you, and start building relationships. But how do you start building relationships with someone you don't know, particularly a reporter who is pitched dozens of times a day? Take a tip from Jeffrey O'Brien, senior editor at Wired magazine. "We love to talk about our work," he said. "On a very rare … [Read more...]
Buckle Up Florida campaign gets ideas galore
Jennifer Marko of Tampa, Florida wantes to know how to promote the "Buckle Up Florida" campaign designed to encourage people to use their seatbelts. Here are a few ideas. From Dan Limbach of Oak Park, Illinois: Give an unusual twist to the concept of the "cutest baby" photo contest. Ask people to submit the most unusual, cutest or most … [Read more...]
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