A podcast has been on my to-do list for several years, and it's finally time start it. But first, I need your feedback.
Would you listen to it? If so, how often? What's the optimum length of a podcast? What topics should I … [Read more...]
PR News needs 100 case studies for new book
Here's another opportunity for anyone who does PR or publicity to promote their expertise.
[iframe src="http://www.slideshare.net/slideshow/embed_code/9027170" ]
Write a case study about a successful PR initiative you created and managed for a client. PR News wants 100 case studies for its "Top 100 Case Studies in PR." Each case … [Read more...]
Dog Tweets of the Week–8 Steps to Higher Facebook Graph Search Rankings
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
7 Places to Find Freelancers to Write About You
When you're planning a publicity campaign, don't overlook freelance writers, a powerful resource that can help you spread the word about your product, service, cause or issue---sometimes far better than a traditional journalist who works full-time for only one … [Read more...]
PR News needs contributors for Crisis Management book
One of the best ways to promote your expertise and solidify your brand is by finding your way into other people's books.
Here's an excellent opportunity for PR, marketing and communications experts to do just … [Read more...]
Dog Tweets of the Week–Shocking Social Media Statistics For 2013
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
The 14 most powerful words in marketing and publicity
Every time I send an email to the thousands of people on my list, or write an ezine article or marketing copy or a blog post, I refer to the tattered printout on my wall that lists the [Read more...]
This blogger’s ‘Welcome’ message says, ‘It’s all about you’
When people visit your blog for the first time, do they see a "Welcome" message that communicates value and tells them why they should stay? Or is it all about you?
My website is undergoing major renovations. One of the things I'm adding to my to-do list is creating a short "Welcome" blurb along with my photo. I'm taking a cue from … [Read more...]
The 7 Deadly Sins of Pitching Journalists and Bloggers
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research.
Doing your research before you pitch will make them far more likely to cover your story, because you'll be pitching the right people, not the ones who are in a position to … [Read more...]
Dog Tweets–11 ways to Use Google Alerts to Get More Visibility Online and Off
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
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