Tips, Tricks & Tools for Free Publicity
If you're looking for clever ways to find qualified employees and keep them, you'll find more than 200 tips in my two tips booklets "113 Tips for Finding Valuable Employees" and "107 Tips for Keeping Valuable Employees."
I took them off the market a few years ago because I first published them in 2000 and some of the links are outdated. … [Read more...]
How long does it take you to write an email pitch to an editor or blogger?
It could take longer than an hour or two by the time you write, rewrite, edit, tweak, refine, tighten, polish and proofread your pitch.
But you don't have … [Read more...]
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research.
Doing your research before you pitch will make them far more likely to cover your story, because you'll be pitching the right people, not the ones who are in a position to … [Read more...]
If you want to get into a big national magazine, you'd better be pitching your idea six months ahead of the publication date.
That's the long lead time for many magazines.
But if you wake up … [Read more...]
Need publicity but can't think of any newsworthy stories about your business to offer to journalists?
Frustrated because the story ideas you ARE pitching seem to have fallen into … [Read more...]
This guest post was written by Kevin Gerard, a fantasy adventure author whose books for young adults include the series Conor and the Crossworlds … [Read more...]
It's one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media.
It's called the tips list, or tip sheet. The headlines look similar to … [Read more...]
When you find a list of the top experts in your niche, even if you aren't included on it, don't just give it a passing glance and move on.
Figure out how you can use that information to make more contacts, become smarter, and get … [Read more...]
It's frustrating blogging regularly and seeing little traffic.
That's why Social Buzz Club (affiliate link), a membership site that's … [Read more...]
If you're considering an iPad for shooting video for a publicity campaign, one of the most pressing questions is how to secure that valuable piece of equipment to the tripod.
You do it with a Caddie Buddy, a plastic contraption that, one one … [Read more...]
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