Tips, Tricks & Tools for Free Publicity
Before you get sidetracked this weekend, read this summary of Quick & Easy Media Kit Templates, the popular package I created that will shave weeks off the tedious chore of building a media kit for your fiction or nonfiction book.
My partners in this project are Joel Friedlander and Tracy Atkins, and we're doing a special promotion … [Read more...]
I collect author resource boxes, those mini-bios that usually appear at the end of articles and blog posts. And perhaps because I'm a writing coach, I love dissecting how the writers make themselves sound fascinating and worth a second look.
You can find nine of my favorites in the article I wrote for The Future of Ink blog on [Read more...]
You send an email pitch to a freelance writer who writes about the same topic as your new book. He tells you he's interested and asks you to send the PDF version along with your digital Media Kit.
You're elated and can hardly wait to read the article.
But he's working … [Read more...]
One of the ways I keep a diversified business running smoothly is to have carefully-crafted responses to common questions and news items pre-writtten.
Years ago, this would have meant a series of separate documents on my computer, but now it takes just … [Read more...]
Every time I send an email to the thousands of people on my list, or write an ezine article or marketing copy or a blog post, I refer to the tattered printout on my wall that lists the [Read more...]
When people visit your blog for the first time, do they see a "Welcome" message that communicates value and tells them why they should stay? Or is it all about you?
My website is undergoing major renovations. One of the things I'm adding to my to-do list is creating a short "Welcome" blurb along with my photo. I'm taking a cue from … [Read more...]
One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services.
I'm starting with my … [Read more...]
Professional bios are one of the most difficult things for Publicity Hounds to write.
Perhaps that's why so many of them are so boring.
Help is on the way!
Nancy Juetten, "The Bio Doc," will show you how to resuscitate a DOA bio during a free webinar tomorrow … [Read more...]
Too many professional bios are stiff, formal, stodgy, plodding and downright boring.
More potent than Ambien.
It isn't often when you see personal facts---really fun details that paint a picture---inserted into someone's professional bio like the way like Stephanie Sammons inserted them into hers.
Stephanie helps … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
4 tips for writing an effective bio. [Slideshow] [Read more...]
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