Of all the social media sites you are on to grow your business, Google+ can give you the fastest traction possible.
No longer the ghost town it was proclaimed to be two years ago when it started, Google+ now has more than 300 … [Read more...]
Book signing pushes author’s book to top of best-sellers list
By Gail Mencini
The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound.
What does that have to do with being an author?
Everything.
Imagine the new baseball rookie in his first at … [Read more...]
Develop a crowdfunding marketing plan for your book
By Justine Schofield
Crowdfunding is a way to raise funds for any creative project or business venture from a large group of people, typically via the … [Read more...]
Help me choose a slogan, get a $10 coupon and a crack at $100
Slogans, also referred to as taglines, should tell people immediately what you do and how you can help them.
A clever slogan that accomplishes that is even better. But if it's too clever, it can confuse them.
That's the dilemma I'm … [Read more...]
Newsjacking: A tempting bone for the media, even when you have no news
There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down.
As a former television news producer for 10 years, my main … [Read more...]
Author U Extravaganza: $100 off registration and other ways to save
Become Seriously Successful at Book Publishing by Registering Here
Here's a fun video I created to whet your appetite for the Author U Extravaganza in Denver … [Read more...]
5 tips for getting fiction or nonfiction books into Costco, Walmart, Target
A quick trip down the aisles of your local Costco might leave you wondering how---or if---you could ever get your book onto the store's shelves.
Most of the books I saw at my local Costco in Grafton, Wisc., yesterday have "New York Times Best … [Read more...]
Need TV publicity? Don’t pitch a website. Pitch a yummy hook
One way to kill your chances of getting onto local TV is to pitch your website.
That's what Tom Graber of Milwaukee wanted to do a few weeks ago.
Tom's website, Friday Fish Fry Guide, lists more than 1,000 restaurants in a six-county area in metropolitan Milwaukee. … [Read more...]
Tips for getting booked on the more than 800 Mind-Body-Spirit radio shows
When you think of talk radio, you think politics, home improvement shows and public radio.
Mind-Body-Spirit shows aren't as obvious, but they have huge followings.
Guests talk about familiar topics like the law of … [Read more...]
Free Getty Images come with risks, exceptions
If you're tempted to use a free Getty image in a blog post, at your website, in a press release, in a PR campaign, or any other way, understand the risks which could include legal problems.
Getty recently opened up its archives to allow [Read more...]
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