Slogans, also referred to as taglines, should tell people immediately what you do and how you can help them.
A clever slogan that accomplishes that is even better. But if it’s too clever, it can confuse them.
That’s the dilemma I’m facing while tweaking my current logo above. I paid a graphic designer about $30 to create it 15 years ago, using a piece of free clip art.
There’s no better time than now, I figured, to consider a new slogan.
A few months ago, I paid $100 to Slogan Slingers, the service that lets freelancers compete for the $100 prize by writing slogans according to the criteria you outline. I received 169 entries but was disappointed with most of them because they concentrated too much on the dog theme and not enough on the topic of publicity.
I sorted through them all and chose the best dozen. There isn’t one that jumps out at me.
If you help me by completing a one-question survey that will take you less than two minutes, I’ll send you a coupon code good for $10 off the price of anything you order in the next two weeks. Tell me:
- Which slogan you like best
- If you think I should keep my current slogan
- If you have a better one. If your slogan knocks the socks off my paws, you win $100 plus the $10 coupon.
When I see that you’ve completed the survey, I’ll send the coupon code, within 24 hours, so you can order any products you wish.
Thanks for helping. I promise to report back on what I’ve decided.
