If you think your idea for a crowdfunding project is too "out there," and that total strangers will never fork over their hard-earned money to make your dream come true, a closer look at this social media phenomenon might convince you to just go ahead and … [Read more...]
Book publicity tip: Share testimonial photos on your Facebook page
When author Gail Mencini wrote her fiction novel To Tuscany with Love, she included a character who must deal with breast cancer. The novel follows the adventures of Bella Rossini, a vivacious college junior, who is suddenly thrust into living in … [Read more...]
3 conspicuous things that are strangling your PR campaign
I’ve been running my own PR business for over 15 years, and not a week goes by that a potential client doesn’t come along and say, “PR just doesn’t work for us. Why should I invest more time and money when we’re not getting a single phone call from the media, or seeing any decent, measurable ROI?”
There’s no questioning the value of a … [Read more...]
Publicist needs publicity ideas for music school grand opening
Publicity Hound Bridget Weston, a PR professional, asks:
A new music school is opening for youths ages 7-12 and adults 35-40. It will focus on … [Read more...]
Use my 5 sample fill-in-the-blanks pitches when you ask for a product or book review
How long does it take you to write an email pitch to an editor or blogger?
It could take longer than an hour or two by the time you write, rewrite, edit, tweak, refine, tighten, polish and proofread your pitch.
But you don't have … [Read more...]
Why you should welcome bad reviews for your books and products
More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy.
But how many of those people do you think hear their B.S. detector going off when all the reviews on the company's website are … [Read more...]
When to use a press release and when to deliver a pitch
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
When to Use a Press Release
As the "announcement of record" that you … [Read more...]9 ways to use these 9 PR posters
Here's a clever example of content creation, courtesy of the folks at [Read more...]
The pros and cons of press releases vs. pitches
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you're launching.
Your first temptation is to write a press … [Read more...]
Is Public Relations obsolete?
By Mickie Kennedy
Public relations was born in the days when train travel was still a novel and exciting thing.
Things have changed since then – businesses, consumers, and the entire public relations industry. It’s gone through many ups and downs and opinions from the general … [Read more...]
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