If you're a retailer who's looking for some clever ways to do fun in-store promotions in this sluggish economy, and you're on a tight budget, pick up a copy of A Retailer's Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It's … [Read more...]
Online press releases: 8 powerful reasons to keep using them
With all the focus on social media, you're probably scampering to create new content for sites like EzineArticles.com, Facebook and [Read more...]
How can author market her book to interior design students?
Jeanette Simpson of Lakewood Ranch, Fla., writes: "I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)" "It's written specifically to help interior design interns transition from college to career. "Aside from social networking, contacting university design … [Read more...]
Squidoo to limit number of outbound links to the same domain
Starting July 20, Squidoo lenses will be limited to no more than nine outbound links to the same domain. What does this have to do with publicity? Plenty. Squidoo, a content-sharing site, is a great place to promote your expertise. Google views it as an authoritative site and gives it a page rank of 7/10. You can create a Squidoo lens on one or … [Read more...]
20 social media tips point to four common mistakes
Shane Gibson's list of 20 social media tips under 140 charcters is a handy reminder for social media newbies as well as veterans. Reading the list, I thought of four common mistakes people are still making, based on the questions I'm … [Read more...]
How should authors market a book on soft-sell marketing?
Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: "Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James … [Read more...]
Cheap PR tactics for independent restaurants
One of the best PR tactics is dirt cheap, and I'm surprised more businesses don't take advantage of it: offering free meeting space. Banks do this all the time, and it's particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of [Read more...]
PR interns shouldn’t pitch the media on your behalf
Companies that want to hire a PR firm, or do their own publicity, can find some helpful suggestions in the Forbes.com article The Single Greatest Marketing Tool. One tip, however, is just plain wrong. The article … [Read more...]
Facebook creates confusion with vanity URLs
If there's a way to cause confusion for the masses, Facebook will discover it. That's what's happened within the last 24 hours. Facebook announced yesterday in its blog that users can start claiming their vanity URLs for both their Profile and Pages starting at 12:01 a.m. on Saturday, June 13.
An alert reader … [Read more...]Social media tips for restaurants, bars and nightclubs
If you own a restaurant, bar or nightclub, don't miss the fabulous tips from Restaurants & Institutions on how to participate in social media. Senior editor Alison Perlik offers sound advice on how to do more than just create a presence on Facebook and Twitter. Her tips are so valuable that they can be used by the owners of almost any … [Read more...]
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