Tips, Tricks & Tools for Free Publicity
By Ivan Serrano
The question on the minds of Publicity Hounds and marketers minds is, "How do we keep up with all the changes in social media?"
Facebook, in particular, is notorious for making changes, without warning, that cause previously successful … [Read more...]
When author Gail Mencini wrote her fiction novel To Tuscany with Love, she included a character who must deal with breast cancer. The novel follows the adventures of Bella Rossini, a vivacious college junior, who is suddenly thrust into living in … [Read more...]
Here's a startling statistic that will force you to really think about how much money you're probably leaving on the table on Facebook.
Studies show that the average Facebook "Like" is worth about $10 a year. Some … [Read more...]
Facebook is digging into its back of tricks, yet again, and making it more difficult for users to create a buzz without buying an ad.
Remember the big ruckus last year when people discovered that only a small percentage of fans were seeing status updates posted to a page? Back then, it was something like only 11 percent.
That … [Read more...]
I'll be the first to admit that Facebook may well be the most confusing of all the social media websites. It changes frequently. It has apps, tabs and other tools hidden in the strangest places. It isn't intuitive, at least for me. But … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Effective story-telling for business [Works for PR and … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How To Contact Facebook: A Directory of 120+ Forms
Use this … [Read more...]
Contests are powerful marketing tools, and not just for businesses and brands associated with beautiful images, like the ones on Pinterest for the [Read more...]
Here are my top 10 tweets from this past week, great for retweeeting.
If you missed these, follow me on Twitter.
Facebook: Are the good times really over for good?
[Read more...]
The annoying reality on Faceboook is that only about 17 percent of your Facebook fans, if you're lucky, actually see your status updates in their feed.
Facebook wants you to pay, either by [Read more...]
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