Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Cynthia Flash of Bellevue, Wash. writes this question in the Help This Hound section of the July 14, 2009 issue of "Craigslist: A Valuable Publicity Tool.":
"I'm looking for a way to put a dollar value on web hits I get for my PR clients.
"For example, if a … [Read more...]
by Joan Stewart
Lots of books on PR dole out advice on how to generate publicity, but few encourage the reader to take the next step needed to reach a particular goal.
Power Up with PR---A publicity guide for artists by Jackie Abramian does just that. The … [Read more...]
by Joan Stewart
You're being interviewed by a magazine reporter who clearly doesn't understand the topic, despite your best efforts to explain it over and over again.
What do you do?
That's what a graduate of The Publicity Hound Mentor Program asked me just now.
[Read more...]
by Joan Stewart
Cathy Watson of Bostic, N.C., writes:
"I am trying to get traffic to my website and teach people the therapeutic benefits of petting animals.
"I'm also trying to sell farm tours for $5 a person and spread this message: Please educate yourself BEFORE you get that cute puppy, kitty or piggy.
"I can't take my animals on the … [Read more...]
by Joan Stewart
Since joining StomperNet, the world's largest membership site for Internet marketers, one of the most important things I've learned is to stop spending so much time chasing after new customers.
That might seem counter-intuitive. But it's true for me and it's true for you, too.
Many of us already have a group of loyal, responsive … [Read more...]
by Joan Stewart
If you use public speaking to promote your expertise and generate publicity, don't believe what the naysayers tell you about how all speakers are suffering during this bad economy.
The July/August issue of Speaker magazine, published by the National Speakers Association, features 25 … [Read more...]
by Joan Stewart
If you're a man 60 or older and your career is taking on a striking new dimension, from a career change to national recognition, here's a chance for some super publicity.
Mildred Culp, who writes Workwise, a syndicated column, might want to interview you for a column. These people … [Read more...]
by Joan Stewart
Ever since the news of Michael Jackson's death, my brain won't stop humming his songs. The news---and his music---are everywhere. I'm a huge Michael Jackson fan, and I'm devouring the musical tributes on cable. But enough is enough already. My sister says the same thing is happening to her. Some nights, it's so bad she can't fall asleep. In my … [Read more...]
by Joan Stewart
Cynthia Harvey of Pasadena, Calif. writes: "I am a fashion designer, sewing instructor and fashion career advisor. "I own The Sewing Studio in Old Town Pasadena, Calif., where I have fun teaching kids, teens and adults about the fashion industry and how to sew. "For almost two years, … [Read more...]
by Joan Stewart
Thousands of people who are being downsized, right-sized and capsized during this bad economy aren't waiting around for a job offer. They're looking to the Web for their next career---and maybe even riches. Enter [Read more...]
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