One of the best PR tactics is dirt cheap, and I’m surprised more businesses don’t take advantage of it: offering free meeting space.
Banks do this all the time, and it’s particularly powerful for restaurants, which have been hit hard by the recession.
In the latest issue of RunningRestaurants.com, PR pro Jenny Brooks offers this tip and two more—promote your signature dish and feed local media outlets with a steady stream of press releases letting them know about things like which bands or musicians are playing at your restaurant, or local book signings that you’re hosting for a local author.
I particularly love the idea of cooking your signature dish for local media people. Deejays LOVE this. So do TV people. But don’t offer free food to local newspaper journalists, who might consider it payola.
Last week, I wrote about social media tips for restaurants, bars and nightclubs. Restaurants need to incorporate online PR into their publicity campaign, even if they only do business locally.