If a journalist uses the search engines to search for a source with your expertise, Google may return to her a long list of possibilities on the left side of the screen. There's a clever trick you can use to prod that journalist into picking up the phone and calling you---even if she's on deadline and she doesn't have time to review each website … [Read more...]
Hate social media? This may change your mind—and the boss’s
Do you hate Twitter and refuse to use it because "who cares what I had for lunch?" Do you abhor Facebook and predict it will be passe by next year, so why go through all the trouble of creating a profile? Does your boss prohibit people from using Facebook at work? And nix your budget requests for social media? If so, read this [Read more...]
Promote anything by creating quick videos with Animoto
If you want to create a video for an upcoming event as part of your publicity campaign, or for a product or service you're launching, and you're on a tight deadline, here's a great alternative to a talking-head video where you have to look good. Animoto lets you produce TV-quality … [Read more...]
How can a D.C. artist piggyback onto recent publicity?
Karren Jeske, APR of Milwaukee, Wis. writes: "My friend is an emerging fine artist in the Washington, D.C. area. "He was recently featured in Elan magazine, a publication that showcases talented North Virginia artists. The magazine imcluded a photograph of one of his paintings on the magazine cover and included photos of six more inside. "What … [Read more...]
How to market psychodrama training to doctors, attorneys?
Karen Carnabucci of Racine, Wis. writes: "I’m a psychotherapist working with psychodrama, the creative arts therapies and experiential therapies and I've been building my practice slowly and patiently. "Most of my clients have insurance benefits which they use when they see me. Now I want to shift my practice to offer training to helping … [Read more...]
Job-hunter offers $6,000 finder’s fee on LinkedIn
If you're unemployed and desperate, it's time to muster a little creativity, stage a kick-butt publicity stunt, and call on your LinkedIn connections to help land the perfect job.
Enter Beverly Shepard, who has been job-hunting for 16 months and jobless since January when The Virginia-Pilot newspaper eliminated … [Read more...]
Don’t let Twitter & Facebook steal you away from your blog
When I started Twittering a year ago, I noticed I was spending far more time there than at this blog, and I wondered if other bloggers were finding the same thing. So I asked the question on Twitter and Facebook. Indeed, many bloggers admitted to either abandoning their blogs, or posting far less frequently. That's a huge mistake. Twitter and … [Read more...]
Twitter app helps promote Tweetups and other live events
If you're promoting a Tweetup, an event where people who Twitter come together to meet in person, or an event that's open to anyone regardless of whether they tweet---like a class, a book-signing, a fund-raiser, or a fashion show at a department store---check out [Read more...]
Bloggers, ask the right question: ‘What if I’m sued tomorrow?’
If you blog, the worst of your worries shouldn't be how many times to post, or what to write about, or whether to use Wordpress or Typepad. Your Number One concern---the question bloggers never think to ask---should be: "What if somebody sues me tomorrow for copyright infringement, defamation or invasion of privacy---what does that mean?" Here's … [Read more...]
Human/pet psychic wants ideas for marketing her business
Terri Jay of Washoe Valley, Nev. writes: "I am a psychic messenger for humans and pets. My main focus right now is to generate private reading clients and also to get the word out about what I do. "I am able to communicate with people who have Alzheimer's, dementia, autism, or those in a coma. These communication disorders affect millions of … [Read more...]
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