Tips, Tricks & Tools for Free Publicity
by Joan Stewart
I'm eternally grateful to the thousands of Publicity Hounds who read "The Publicity Hound's Tips of the Week," my free ezine, every week.
You contribute incredible tips, helpful links, intelligent questions and doggone good dog jokes and videos, one of the most popular parts … [Read more...]
by Joan Stewart
The never-ending dream of many authors, speakers, business owners and entrepreneurs is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury.
They see themselves representing those big companies onstage at giant speaking events, at book signings that draw hundreds of readers at … [Read more...]
by Joan Stewart
Stop spending precious time creating original content for all your social media sites.
Here's a valuable shortcut---a quick way to use expertise you've already shared with somebody, and turn it into a video.
Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to … [Read more...]
by Joan Stewart
If you have a bonanza of beans this time of year, or you're hankering for a fresh-tasting, healthy, lemony side dish, try these Lemon-Ginger String Beans.
It's a Weight Watchers recipe from the Best Eats cookbook and has only 1 point per serving and only 55 calories. I just discovered it and have made it three days in a … [Read more...]
by Joan Stewart
If you have advice, opinions, story ideas or a question related to small business for BusinessWeek.com, a high-traffic destination for anyone looking for business tips, check out their [Read more...]
by Joan Stewart
I love showing you clips of TV interviews that are perfect examples of how NOT to act on camera.
This week, you get not one, but two videos. Each can best be described as, uh, a "teaching moment." Both authors start stumbling, right out of the gate.
In the first video, author Uri Man's comments are so inappropriate that he … [Read more...]
by Joan Stewart
One of the best ways to generate publicity from traditional media outlets is to form a relationship with reporters, editors, broadcasters and freelancers.
That's a critical step that 99 percent of the people miss!
And what a shame. If you know what they're looking for, how to talk to them, how to help them, and how to stay on … [Read more...]
by Joan Stewart
If you're new to blogging, or you've been blogging for awhile but sometimes find yourself struggling for something to write about, here are nine ideas to get you writing quickly:
1. Take a poll. Using a free tool like Survey Monkey, you can poll your readers on a fun, … [Read more...]
by Joan Stewart
Last year, nonprofit marketing expert Nancy Schwartz produced the largest collection of nonprofit taglines ever assembled as part of the GettingAttention.org Nonprofit Tagline Award Program.
Her survey showed that most nonprofits either don't … [Read more...]
by Joan Stewart
Cynthia Barnes of Fort Wayne, Ind., writes:
"After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org.
"The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I … [Read more...]
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