Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Maria Antonia of New York, N.Y., writes:
"I volunteer for a small independent film company based in New York, NY. We recently completed filming for a feature film called 'Under Jakob's Ladder.'
"Set in the Soviet Union in 1941, it's based on a true story about … [Read more...]
by Joan Stewart
Jeff Clear writes of Monument, Colo., writes:
"I do the Internet marketing for Lasater Grasslands Beef, a grass-fed beef ranch in Colorado.
"Our target audience consists of environmentally conscious people, moms who want to feed their families healthy beef, and people who have … [Read more...]
by Joan Stewart
What do you do when you're walking past the sales department in your company and you see a sales rep uploading a photo of him and his drunken buddies to his Facebook page?
What about that strange guy in Receiving who tweets about all things Gothic and, occasionally, slips the name of your company into his weird tweets?
Or the … [Read more...]
by Joan Stewart
The National Publicity Summit, the event that lets authors, speakers and experts pitch top-tier media outlets, is expected to close registration within the next week or two. It will take place Oct. 21-24 in New York City.
Only 100 people will be chosen to … [Read more...]
by Joan Stewart
Jennifer Louden of Bainbridge Island, Wa. writes:
"I'm a best-selling author and my last book, The Life Organizer: A Woman's Guide to a Mindful Year, got a call back from an Oprah producer in March 2007. They called us saying, 'We love the book but don't know how to … [Read more...]
by Joan Stewart
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion.
But a pile of clips, or thousands of page views, don't mean diddly.
Instead, determine whether your … [Read more...]
by Joan Stewart
Here we go again. Yet another author who shall remain nameless emailed me this week asking for advice on how to market her new book and generate publicity for it. She says she's "too close to it" and doesn't know where to start.
If you're thinking of writing a book, I beg you to do two things before investing months or even years writing … [Read more...]
by Joan Stewart
I'm looking for about 10 Publicity Hounds to test my newsletter, The Publicity Hound's Tips of the Week, before I start distributing it through AWeber, my new list management company, next week.
If you're on a Mac and you also use MacMail, Eudora or Entourage, I need you as … [Read more...]
by Joan Stewart
Martin Amm of Boston, Mass., writes:
"Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more.
"Employees communicate and … [Read more...]
by Joan Stewart
Suzanne Fox Sevel of Melbourne, Fla., writes:
"I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They're very upscale, and some people see them as an alternative to … [Read more...]
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