Tips, Tricks & Tools for Free Publicity
by Joan Stewart
If a reporter at a magazine interviewed you for a story, reassured you that he wouldn't present you in a bad light, and the story that was published described you exactly as you had feared, would you criticize the reporter publicly?
In the old days, most people wouldn't.
"Don't pick fights with people who buy their ink by the … [Read more...]
by Joan Stewart
If you sell anything online, from dog sweaters to corporate training programs, StomperNet is the single best resource for Internet training.
I've been a member for two years, and there's no way I could possibly do what I'm doing today without this group. One of the biggest complaints from my own … [Read more...]
by Joan Stewart
Vicki Young of Dallas, Texas writes:
"What's the best way for a very worthy nonprofit agency to get free help with their PR campaign?
"I've been doing PR work for Captain Hope's Kids as a nonprofit client for years, but I have to step down. It's a great organization in … [Read more...]
by Joan Stewart
Companies and nonprofits everywhere are scrambling to create social media policies.
But before you appoint a special committee within your organization to do weeks of research, and then summon your expensive attorneys, scan this helpful list of more than 80 sample … [Read more...]
by Joan Stewart
If you're participating in Make a Difference Day, the annual day of doing good in the U.S., let your local media and bloggers know.
Typical projects. like cleaning up neighborhoods and helping the elderly with repair projects, make great stories for newspapers and magazines, and great … [Read more...]
by Joan Stewart
If you sell a consumer product or service that would make a great gift for the holidays, this is the perfect time to take advantage of a 25 percent discount to The Gift List, a subscription service that provides pitching tips and contact information for hundreds of media outlets … [Read more...]
by Joan Stewart
In this week's issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts.
I suggested that therapists, sports coaches, etiquette experts and … [Read more...]
by Joan Stewart
Suzanne Wood Raleigh, NC asks:
"I'm starting an after-school writing academy to help kids in grades 8-12 improve their writing. Services include tutoring and workshops on topics such as writing the college application essay.
" I'm having trouble figuring out how best to market this academy, because most parents rely on … [Read more...]
by Joan Stewart
Karma Bennett, a publicist for Ulysses Press, asks:
"My company is publishing a compilation of zombie stories. It will be direct-to-trade-paperback, so I can't get reviews in the leading periodicals that review fiction since it isn't coming out in hardback.
"Some, but not all, of the stories have never been printed before. The … [Read more...]
by Joan Stewart
Sept. 11 is the deadline for pitching your business woman's success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media.
Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and … [Read more...]
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