Suzanne Fox Sevel of Melbourne, Fla., writes:
“I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They’re very upscale, and some people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests.
“They’re $49-$69 a pair and come in luxurious or traditional fabrics such as velvet and tulle. Since they are so new, there are not very many customers. The sales numbers are not impressive enough for the local business press to even write a story about it.
“Also, local newspapers and magazines are showing little interest in writing a feature story about these fabulous home accessories or the two entrepreneurial moms who invented them.
“They will be available in a major retailer very soon, but my job is to create some initial buzz and excitement about them first so that when they hit the stores, there will be a line of people waiting for them. Do your Hounds have any ideas for low-cost, high-impact PR? The owner is not on Facebook or Twitter and has no interest in social networking as a means of promotion.”
Here’s a video that demonstrates how to tie Scurtz: