Martin Amm of Boston, Mass., writes:
“Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more.
“Employees communicate and interact with each other better using the intranet software. It’s a simpler and more user-friendly intranet than Sharepoint.
“We’ve been using social media to build relationships with the intranet industry and prospects. We’ve also contacted specific publications with story ideas rather than pitching them. We’ve made great connections, but haven’t seen much results in terms of publicity and sales. What can we do to help our little company gain more attention?”