Every time I send an email to the thousands of people on my list, or write an ezine article or marketing copy or a blog post, I refer to the tattered printout on my wall that lists the [Read more...]
How tips lists can get you major stories in top-tier media
It's one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media.
It's called the tips list, or tip sheet. The headlines look similar to … [Read more...]
Dog Tweets – How to Choose Keywords That Get Your Press Releases Noticed
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Dog Tweets – The Difference Between a Press Release and a Pitch
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
The difference between a press release and a pitch.
[Read more...]
Ignore journalists who say, “We don’t want follow-ups”…Here’s what they REALLY mean
Following up pitches to journalists? 3 mistakes to avoid
A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it's almost impossible.
Why?
Because shrinking newspaper staffs mean reporters are covering more beats than … [Read more...]
7 best articles on how to use “new” press releases
Press releases aren't dead.
Two decades ago, we used them primarily to generate publicity through traditional media.
But these days, smart Publicity Hounds use them to reach consumers directly … [Read more...]
Press release, news release or media release?
That question baffles Publicity Pups as well as veteran Publicity Hounds.
Is a press release just for newspapers and magazines? Does a news release have to include news? Is a media release for all types of media?
If you aren't sure, which one … [Read more...]
Press release contest kicks off today at Expertclick.com
So you think you write a great press release?
Here's a chance to show off your talents, and experiment with a press release service for one month, for free, with a chance to grab … [Read more...]
Dog Tweets–How to turn off LinkedIn endorsements
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
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