Tips, Tricks & Tools for Free Publicity
Here's one of the biggest reasons why authors aren't using email marketing to build a fan base and stay connected:
"I don't know what to write about."
Many nonfiction and fiction authors don't have ideas for content they can offer in their emails---like juicy tidbits that tie into their expertise, topic or books. Yet at … [Read more...]
By Ivan Serrano
The question on the minds of Publicity Hounds and marketers minds is, "How do we keep up with all the changes in social media?"
Facebook, in particular, is notorious for making changes, without warning, that cause previously successful … [Read more...]
So you think you write a great press release?
Here's a chance to show off your talents, and experiment with a press release service for one month, for free, with a chance to grab … [Read more...]
Publicity Hounds are tripping over reach other trying to claim a coveted spot as a guest on "Good Morning America," a primo publicity hit.
If you can't get booked as a guest, the next best thing is the chance to tour … [Read more...]
Here's a clever idea that solves two problems at your blog: too few people pitching decent ideas for guest posts, and too little traffic.
Sponsor a contest for guest bloggers like the first Career Confidential Guest … [Read more...]
Contests are powerful marketing tools, and not just for businesses and brands associated with beautiful images, like the ones on Pinterest for the [Read more...]
The next time you needed a fun promotion for a new product or service, or an upcoming event, consider a look-alike contest, one of the 35 Ways to Promote Your Facebook … [Read more...]
You might so excited about your company's anniversary that you're ready to shoot off fireworks. But don't expect anybody else to join you.
Unless, of course, you offer an interesting timeline of the most newsworthy events in your … [Read more...]
This week's Help This Hound question is from Anne Roos of South Lake Tahoe, CA: "I'm an author and I've received 40 free books from the publicist I used last year, 20 copies each of "[Read more...]
Don't be surprised if the newspaper, as we know it today, is gone a decade from now. But before it disappears, let's give the newspapers that do an exceptional job their due. If you have a favorite local, regional or national newspaper that achieved something … [Read more...]
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