If you're trying to get onto one of the big morning TV talk shows to promote a product, tie it to a current event---and then sweeten your pitch by offering similar products. That's what Liz Murphy of [Read more...]
Search Results for: journalists
Temper Tantrum Handbook author wants promotion ideas
Judy Colbert of of Crofton, Maryland writes: I'm launching my latest book, Temper Tantrum Common Sense Handbook. It contains information gathered from experts and websites, including suggestions on how to prevent tantrums, how to stop them, and how to live with … [Read more...]
Promote an ebook 26 ways–add to this list & you could win $50
If you're trying to promote an ebook, there are enough things you can do to keep yourself busy for weeks and even months. That's what I told my friend, Clarence Jones, when … [Read more...]
Life coaches: Offer tips on weathering the economy
Life coaches often complain that they have a difficult time generating publicity, perhaps because life coaches seem to be everywhere. But Publicity Hound David Bohl, of Milwaukee, a life coach and former venture capitalist, made it happen, with some help from a sharp publicist. David was … [Read more...]
Find a freelancer with SPJ freelancer directory
Here's another great resource for Publicity Hounds who need to outsource work to freelancers. Consult the Society of Professional Journalists' online freelancer directory, a listing of more than 600 members. You can search by state or specialty. Members include writers, photographers and … [Read more...]
Think far beyond traditional media & target niches
Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you'll make it big. Problem is, so are thousands … [Read more...]
A new publication, DVDs that will help with online publicity
Can you think of a good reason why you shouldn't be concerned with Internet marketing, which is tied directly to your ability to generate publicity online? If so, let me know because I can't think of one. If you have a website, and most of you do, you should know things like how much traffic you get and how much of that traffic you can convert to … [Read more...]
Know bloggers’ pitching preferences; avoid ‘me too’ emails
Every Publicity Hound needs a media database of journalists, including contact information and pitching preferences. During my teleseminar series on How to Create a Media Plan, I explained all the details you need to gather, like when they're on deadline and the time of day or week when … [Read more...]
Why trying to get a magazine column can be wasted effort
A freelance PR person just emailed me and asked, "Did you ever or can you recommend a resource on how to become a magazine columnist?" I told her that several years ago, I wrote “Special Report … [Read more...]
Authors, create multiple revenue streams from your book
Every week, it seems, I see authors who pour three or more years of their lives and entire bank accounts into writing and publishing a book.
Then, six months after it hits the shelves, they're drained of all energy and money. So they give up, … [Read more...]
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