Roz Wolf of Los Angeles, California writes: I have a fun but strange book title to promote. "How To Woo A Bi'aaatch: The Key To Attracting Females" by Brian Zoozoo is a guide that speaks to a generation of single men and curious women aged … [Read more...]
Search Results for: journalists
McDonald’s iced coffee showing up on TV news desks
Here's another example of how the line between news and advertising is more blurred than ever. The next time you're watching the news on your local FOX station, or on a station owned by the Meredith Corporation, look on the desk in … [Read more...]
Hungry reporter gets a free gourmet burger, thanks to Twitter
Twenty years ago, when I worked in the newspaper business, if a local company had delivered to my newsroom a free gourmet burger that I could enjoy at lunch, I probably would have turned red from embarrassment, then eaten it, with my fellow newsroom buddies … [Read more...]
When doctors shill for pharmas, what’s a PR person to do?
Leigh Ann Hubbard, managing editor of MyFamilyDoctorMag.com, writes: Periodically, in response to a request, I'll get a quote from a doctor (via a publicist) that mentions a specific product. Inevitably, I Google the doctor and he or she has been … [Read more...]
If a journalist uses humor in a query, use it in your pitch
If you subscribe to a service that gives you leads from journalists who are looking for certain types of sources, pay attention to the way the reporter has written the query. Peter Shankman, whose free leads service called "Help a Reporter Out," flags this terrific … [Read more...]
Product publicity for holidays is easier with this resource guide
Now is the time to start pitching if you're hoping to convince journalists to feature your consumer product or service in holiday gift coverage. Gift guides appear in many forms: ---As special sections in newspapers, like holiday gift guides printed by USA … [Read more...]
Dairy Queen joins Girl Scouts to create Thin Mint Blizzard
Here's a perfect example of how a nonprofit can team up with a popular nationwide chain, and piggyback onto a "Week of the Year" to promote a good cause. Dairy Queen is creating the Girl Scout Thin Mint Blizzard for the month of July to promote Girl Scout Appreciation Week July 7-13. What a wonderful idea! No more having to wait until March … [Read more...]
Crisis at your company? Consider embedding reporters
When seven people in the Chicago area died in 1982 after ingesting Tylenol capsules which had been laced with potassium cyanide poison, Johnson & Johnson moved quickly to manage [Read more...]
Use spam checkers for ezine copy and pitches
Your ezine might be packed with free content and do excellent job promoting your expertise. But it's worthless if it ends up in the recipient's spam folder, or in one of several other spam traps that have been set by Internet service providers. That's why it's worth the extra time to run your ezine or important email you're sending, like pitches … [Read more...]
More tips, ideas on how to use Twitter
Since finishing my special report two days ago on how to use Twitter for business, I came across several other interesting items related to Twitter: --Earlier today, when content strategist and blogger Amy Gahran was working in her home office in Boulder, Colorado, she learned about an … [Read more...]
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