Mary Ammons of Nashville, Tennessee writes: "We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc. "But we’re having trouble garnering more exposure … [Read more...]
Search Results for: journalists
Bury bad news with online press releases
It could be a lawsuit against your company. Or a health department violation against your restaurant. Or a post at somebody's blog, written by a rabble-rouser who wants to drag your name through the mud and destroy your business. If it's bad news and it's online, it could live on forever. Anybody who uses the search engines to research … [Read more...]
When bloggers ask for free products, be generous
When a blogger asks you for a free copy of your book, ebook, CD or other product, resist the urge to say, "If you want it bad enough, buy it."
You wouldn't say that to a journalist who called asking to review your book, or a music reviewer who called asking for your new CD to review, would you?
Jay Ehret of [Read more...]
Publicity plan should target blogs and ezines
Don't miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list … [Read more...]
Pitching online newspapers worth your time
Many publicists pay more attention to pitching reporters at print publications like daily newspapers, and less time pitching reporters who write for the online versions. Here are four reasons why that's a mistake: 1. Newspapers are continuing to tighten their print publications because of the high cost of newsprint. 2. Some smaller daily papers … [Read more...]
Media bias helped Spitzer’s rise to power
I wish journalists everywhere would read the column headlined "Spitzer's Media Enablers" in yesterday's Wall Street Journal. It was written by Kimberley A. Strassel, who covered the well-publicized … [Read more...]
Promote special events with a ‘hall of fame’
If you're planning a special event, even if it doesn't have anything to do with owls or animals, take a tip from the Houston Nature Center in Houston, Minnesota.
When Publicity Hound Karla Kinstler of the center read one of my tips about creating a Hall of Fame, she … [Read more...]
Dirty hotel glasses: Fodder for more TV I-team stories
More Publicity Hounds have responded to the items you've read here and here, about the Atlanta TV station's [Read more...]
Pay-per-placement PR pros and cons
If you're on a shoestring budget, pay-per-placement PR isn't for you.
But if you have the money to spend, it can land you on a top TV show or in a top-tier newspaper or magazine quicker than if you tried to pitch yourself.
Rather than paying a publicist or PR firm a retainer, regardless of whether they generate publicity for you, … [Read more...]
Product launch publicity: 7 steps if you have a small budget
If you're rolling out a new product or service, make sure you have a plan in place to promote it online and offline. No budget? That's OK. Maria Reyes-McDavis has a 7-step plan for those with just a small budget. Many of the tips require no money at all. As you're working the plan, remember to stress the value and benefits of your product or … [Read more...]
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