Tips, Tricks & Tools for Free Publicity
The National Publicity Summit, the event that lets authors, speakers and experts pitch top-tier media outlets, is expected to close registration within the next week or two. It will take place Oct. 21-24 in New York City.
Only 100 people will be chosen to … [Read more...]
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion.
But a pile of clips, or thousands of page views, don't mean diddly.
Instead, determine whether your … [Read more...]
One of the best ways to generate publicity from traditional media outlets is to form a relationship with reporters, editors, broadcasters and freelancers.
That's a critical step that 99 percent of the people miss!
And what a shame. If you know what they're looking for, how to talk to them, how to help them, and how to stay on … [Read more...]
With all the focus on social media, you're probably scampering to create new content for sites like EzineArticles.com, Facebook and [Read more...]
One of the best PR tactics is dirt cheap, and I'm surprised more businesses don't take advantage of it: offering free meeting space. Banks do this all the time, and it's particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of [Read more...]
Companies that want to hire a PR firm, or do their own publicity, can find some helpful suggestions in the Forbes.com article The Single Greatest Marketing Tool. One tip, however, is just plain wrong. The article … [Read more...]
If you own a restaurant, bar or nightclub, don't miss the fabulous tips from Restaurants & Institutions on how to participate in social media. Senior editor Alison Perlik offers sound advice on how to do more than just create a presence on Facebook and Twitter. Her tips are so valuable that they can be used by the owners of almost any … [Read more...]
Several readers saw the item in last week's newsletter about getting onto "Oprah" and wrote to tell me that they pitched ideas months ago and still haven't heard back from Oprah's producers. Can they assume their pitches are in the "deleted" folder? Never! While getting onto "Oprah" is always a long shot, I've heard of cases in which journalists … [Read more...]
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