That’s what Liz Murphy of Formula PR in el Segundo, California did. Several month sago, she pitched the morning TV talk shows on behalf of her client, FatCatInc.com, which makes pet toys. To make the story more enticing, she offered photos of other pet-related items with a political twist, including those from PoliticalPartyPets.com and RuffRuffandMeow.com.
Publicity Hound Lisa Solomon of Political Party Pets emailed me yesterday and was shocked that her company was mentioned during a six-minute segment on political items on the “Today” show yesterday.
“Liz contacted me six weeks ago and asked me to send her some high-resolution images of the Political Party Pets items to include in her pitch,” she said. “Her pitches also resulted in getting my company exposure in a Florida newspaper and on a Florida morning TV show. She rocks!”
Liz’s strategy, which also got her client onto the third hour of “Good Morning America” on the Internet, was incredibly smart and follows the advice given by Lissa Warren, who was my guest during a teleseminar on “How to Get onto the Morning TV Talk Shows.” If you’re pitching those shows, or any journalists or broadcasters for that matter, make their job easy. Let them know about other products similar to yours.
Lisa, of course, can return the favor, and mention Fat Cat Inc. and Ruff Ruff and Meow in her pitches.