Tips, Tricks & Tools for Free Publicity
Here are five things to consider doing differently on Twitter this year.
They'll help you gain traction, see a bigger return on your investment of time, generate more retweets and gain more followers.
If you can't do all of these regularly, at the very least, start doing some of them once a week, and then increase the frequency as … [Read more...]
If your online pressroom looks anything like mine did about two hours ago, it's time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster. I found so much outdated information and ancient publicity photos in the pressrooms at my website and … [Read more...]
If you haven't made any resolutions for improving your publicity or social media efforts next year, promise that you'll steal at least one tip from this free ebook, "The Best of The Publicity Hound's Tips of the Week of 2011" and do it. This is the … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @PublicityHound on Twitter. Twitter and Facebook tips for food trucks. … [Read more...]
Nonprofit marketing expert Sandy Rees Nonprofits looking for the perfect angle for a publicity or fund-raising campaign might be tempted to use the "woe is us in this bad economy" hook. Don't, says Sandy Rees, nonprofit marketing expert. Not only is it depressing, it doesn't set your nonprofit apart from all the others that are grousing. If … [Read more...]
It used to be easy to find the movers and shakers who were the most influential people within their topic areas. But not anymore, thanks to social media.
PR and marketing pros who need to find the heavy-hitter journalists, talk … [Read more...]
Today is the last day to take advantage of a price break for attending Steve Harrison's National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is … [Read more...]
One of the biggest myths of press releases is that they must contain news.
That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business.
But now … [Read more...]
Here's one of the fastest ways on Earth to let a journalist know that his time isn't as valuable as yours. Tell your assistant to call the journalist and say something like this: "Hello, Sam. This is Helen LeBeau. I'm Peter Bigshot's assistant, and he'd … [Read more...]
What separates people who are masters at generating publicity from those who are constantly grousing that “the media doesn’t care about my story?” Often, it’s knowing how to be a valuable media source. Here are 10 ways to make yourself indispensable to … [Read more...]
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