"How do I open this damn thing?" I ask myself in frustration at least once a week. I'm trying to tear the wrapper off a piece of candy, open one of those big padded envelopes, rip the stubborn cellophane off a new CD, or get inside a molded piece of plastic glued to a cardboard backing so I can retrieve the CD headphones I just bought. If my … [Read more...]
Search Results for: journalists
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you---"The Best of The Publicity Hound's Tips of the Week of 2006" ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will help remind you of … [Read more...]
Tie into the popularity of poker, bridge
When I called my sister on New Year's Eve to wish her a happy new year, I asked her what everybody was doing. "The geezers are upstairs watching TV and Tim is in the basement with his buddies playing poker," she said. Tim is my nephew. He and his buddies are 16. Back when I was a kid, the geezers were in our basement playing poker, and the kids … [Read more...]
Build relationships with reporters
Get to know reporters who you want to cover you, and start building relationships. But how do you start building relationships with someone you don't know, particularly a reporter who is pitched dozens of times a day? Take a tip from Jeffrey O'Brien, senior editor at Wired magazine. "We love to talk about our work," he said. "On a very rare … [Read more...]
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