Search Results for: journalists

May 20, 2011 by Joan Stewart

Need local publicity? 6 tips for pitching Patch.com

If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. [Read more...]

March 29, 2011 by Joan Stewart

AP: The news powerhouse you probably aren’t pitching

Quick. Find your media hit list---the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I'll bet you a bag of dog treats that the Associated Press isn't on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP was ranked first in terms of how often their … [Read more...]

February 26, 2011 by Joan Stewart

TV News Departments Want User-Generated Video

When news broke about the Virginia Tech massacre April 16, 2007, some of the first video that people saw from that day didn’t come from professional broadcasters.

It came from students who had no training on how to report the news and only one piece of equipment to help them report it: a cell phone camera. For CNN and the major … [Read more...]

February 23, 2011 by Joan Stewart

Authors, the media don’t care about your books

I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]

February 21, 2011 by Joan Stewart

Need story ideas? Here are 6 to pitch in March

This time of year, with no major holidays around the corner, you might be hurting for story ideas.

Here are several for the month of March, suggested by Shawne Duperon, a TV producer, and me, when we hosted a teleseminar on [Read more...]

February 8, 2011 by Joan Stewart

6 ways to avoid errors in press releases, blog posts

The next time you're ready to send a press release, post an article to an online directory or publish a blog post, make sure it's error-free.

Mistakes are a bigger problem than you might think. The Sheboygan Press in Wisconsin, … [Read more...]

January 25, 2011 by Joan Stewart

Your LinkedIn headline should say ‘Call me.’ Does yours?

Does your LinkedIn headine set you apart from everyone else in your field? It should say to journalists and others who find you: "You need to contact his person, pronto!"

Until recently, my headline was so lame that I'm not even going to bore you with it here. It made me sound like every other publicity expert. So I came up with one that … [Read more...]

January 13, 2011 by Joan Stewart

Pitch unusual angles, like witches, on how to sell a home

The housing market, which is still flat throughout most of the U.S., offers a timely opportunity to pitch stories to journalists, broadcasters and bloggers about unusual techniques for selling homes.

This morning's Wall Street Journal, for example, had a … [Read more...]