I’m going to ask you three questions and I want you to take as much time as you need to think about each one before you answer. Here we go:
- If you could have dinner with anyone, living or dead, who would it be? And why?
- If you were on a desert island, what three CDs would you take along, and why?
- If you won the lottery today, describe your life six months from now.
Canadian journalist Gregg McLachlan suggests reporters ask interview subjects those three questions, and seven others.
“The answers can’t be rehearsed beforehand,” Gregg says. “Your subject will have to look to his/her inner self to answer. It may take a minute. There may be silence for an extended period.
That’s OK. That’s exactly what we want. We want the subject to dig deep for an answer.”
Gregg, who has almost 20 years of journalism experience, launched his website, NewsCollege, in February. It includes a wide variety of tips for media people in Canada, the United States, Caribbean, Malaysia, Europe, South Africa and South America.
In an article at his website, he encourages reporters to stray from the standard “name, rank and serial number” questions during interviews so they can really get to know their subjects.
His 10 questions are exactly the kind you need to be braced for if a reporter is interviewing you. Don’t mention the first thing that comes into your head. Really take time to think about it, and don’t be shy about asking the reporter, “Can I have a few minutes to think about this? It’s such a good question that I want a little time to develop my answer.”
As Gregg said, the reporter will probably be grateful you’re taking the question seriously.
If you’re doing a taped TV interview, you can even ask the reporter to turn off the camera for awhile until you have time to collect your thoughts.
Al Guyant, a former newspaper reporter, says Publicity Hounds need to know the differences between reporters at newspapers, magazines, TV stations, radio stations, Internet news sites and news services. He also says you must know all the trick questions they’ll use to get you to spill the
the beans or say something you might regret saying. When he was my guest during a teleseminar
called “Dangerous Hidden Secrets of Print & Broadcast Reporters,” he outlined the strengths and
weaknesses of each type of reporter, and explained how to hold your ground with each. It’s
available as a CD or an electronic transcript you can be reading as soon as your order is
approved. Read more about what you’ll learn at http://tinyurl.com/g54jk
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