Search Results for: journalists

September 8, 2011 by Joan Stewart

Learn Rachael Ray, Regis & Kelly pitching tips today

If you missed the webinar that Steve Harrison hosted a few weeks ago on how to get onto big TV talk shows like "Rachael Ray," "Live with Regis & Kelly," and the "The Wendy Williams Show," you have another chance to listen. Steve is repeating it at 2 and 7 p.m. … [Read more...]

September 1, 2011 by Joan Stewart

Press release mistake: Not including a call to action

Press release mistakes abound. When you write your next release, don't overlook the one part of it that can determine whether it's a huge success, or a great big dud. It's the call to action---the sentence that tells readers exactly what you want them to … [Read more...]

August 16, 2011 by Joan Stewart

Never EVER use this word when pitching—or eat soap

When I worked as a reporter and someone would pitch me, I recoiled when I heard one word in their pitch:

"I own a candy store in the Tuttle Street Mall, and I'm trying to get a little publicity for it."

Here's an even more egregious … [Read more...]

August 10, 2011 by Joan Stewart

Rachael Ray, Regis & Kelly execs to share pitching tips

If you're trying to get onto one of the big TV talk shows, the best place to start is usually at the show's website. But knowing where to look, and making sure your pitch stands out from all the rest, can be near impossible. That's why Publicity Hounds who … [Read more...]

August 9, 2011 by Joan Stewart

Create animated graphics for PR with free generator

Did you ever land at a blog, and spend more time staring at the clever graphic than you did reading the post? I have. The same way you landed here and stared at the one above, wondering, "How did she do that?" Easy. It's one of the 10 free generators, most of them animated, at … [Read more...]

July 21, 2011 by Joan Stewart

5 best places to answer questions & promote your expertise

The Internet makes it possible, even for sole proprietors, to compete against their big competitors because there are so many different ways online to promote expertise. One of them is by answering questions in your specialty area. Yes, it's time-consuming. But it's a free way to market yourself. Here are the five best places where you should … [Read more...]

June 21, 2011 by Joan Stewart

Facebook, inflight mag titles added to inventory close-out

I thought I had caught all the out-of-date products when I went through my inventory a week ago, to prepare for my close-out sale that's been under way for a week. But I found two more that I want to offer: 11 Ways to Avoid Missed Opportunities on Facebook (only $5, reduced from $49.95) Because I'm planning a webinar next week with Mari Smith on … [Read more...]

June 3, 2011 by Joan Stewart

Nonprofits: Patch.com offers volunteers, free ad space

Don't view Patch.com only as a news-gathering website for hyer-local news. Last month, when I shared [Read more...]

May 24, 2011 by Joan Stewart

12 ways to say ‘thanks’ to a blogger or journalist

The blogger whose audience you've been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, … [Read more...]