Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps.
I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the … [Read more...]
Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps.
I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the … [Read more...]
by Joan Stewart
The Good Housekeeping "Seal of Approval" has been reassuring consumers about product quality for more than a century.
It's one of the most recognized consumer emblems in the market today. Two years ago, the magazine added the Green Good Housekeeping Seal to help consumers identify products that are effective and environmentally … [Read more...]
by Joan Stewart
This week's "Help This Hound" question is from McKenna Donovan of Asheville, N.C.:
"I'm the founder and executive director of To Write Well, which offers a wide variety of writing courses online.
"Typically, the market includes … [Read more...]
by Joan Stewart
At first glance, it looks like a crossword puzzle that can appear almost as small as a postage stamp.
It's a QR code, short for quick response. And it can be one of the most valuable tools in your PR arsenal.
QR codes, similar to bar … [Read more...]
by Joan Stewart
The next time you write a press release, use BusinessWire's handy checklist so you don't forget key elements of the release.
Its … [Read more...]
by Joan Stewart
The next time you write a press release, don't forget hyperlinks.
Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
by Joan Stewart
While doing research for my webinar on Tuesday on "50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds," I discovered that [Read more...]
by Joan Stewart
Looking for a graphic to illustrate a blog post you're writing or a presentation you're creating?
Peruse the archives at comScore Data Mine, a service that offers free statistical data in colorful charts and … [Read more...]
by Joan Stewart
I usually frown on free press release distribution services for three reasons:
1. They seldom "distribute" anything. Instead, they park your … [Read more...]
by Joan Stewart
Update: Today, Wednesday, Sept. 22, is the last day to apply for the summit. Also, the price goes up after today, from 5,797 to $6,597 so if you still need to apply, [Read more...]
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