Search Results for: journalists

February 21, 2011 by Joan Stewart

Need story ideas? Here are 6 to pitch in March

This time of year, with no major holidays around the corner, you might be hurting for story ideas.

Here are several for the month of March, suggested by Shawne Duperon, a TV producer, and me, when we hosted a teleseminar on [Read more...]

February 8, 2011 by Joan Stewart

6 ways to avoid errors in press releases, blog posts

The next time you're ready to send a press release, post an article to an online directory or publish a blog post, make sure it's error-free.

Mistakes are a bigger problem than you might think. The Sheboygan Press in Wisconsin, … [Read more...]

January 25, 2011 by Joan Stewart

Your LinkedIn headline should say ‘Call me.’ Does yours?

Does your LinkedIn headine set you apart from everyone else in your field? It should say to journalists and others who find you: "You need to contact his person, pronto!"

Until recently, my headline was so lame that I'm not even going to bore you with it here. It made me sound like every other publicity expert. So I came up with one that … [Read more...]

January 13, 2011 by Joan Stewart

Pitch unusual angles, like witches, on how to sell a home

The housing market, which is still flat throughout most of the U.S., offers a timely opportunity to pitch stories to journalists, broadcasters and bloggers about unusual techniques for selling homes.

This morning's Wall Street Journal, for example, had a … [Read more...]

December 28, 2010 by Joan Stewart

CEOs: Unusual hobbies, collections? Forbes wants you

Think beyond the office when you're pitching stories about yourself or your company to journalists and bloggers.

If your CEO has an unusual hobby or collection, Kym … [Read more...]

December 21, 2010 by Joan Stewart

Hyper-local Patch.com covers 600+ communities

Here's another website to add to your media list consider if you want publicity for local news.

It's Patch.com and it already covers more than 600 … [Read more...]

December 21, 2010 by Joan Stewart

How to un-Google yourself & push bad news off Page 1

This month's guest blog post is from Mark Macias, a crisis communications consultant. He runs a TV production and PR company that has consulted with … [Read more...]

December 14, 2010 by Joan Stewart

Your favorite LinkedIn group for marketing, PR, publicity?

If you're curious about whether email pitches are effective, you'll want to know about the interesting discussion under way in the PRWise group on LinkedIn.

"Given journalists' overcrowded inboxes, … [Read more...]