In a world saturated with content, it can be overwhelming standing out in the crowd.
How do you position yourself as an authority? How do you passionately communicate your product or service? Why does … [Read more...]
Tips, Tricks & Tools for Free Publicity
In a world saturated with content, it can be overwhelming standing out in the crowd.
How do you position yourself as an authority? How do you passionately communicate your product or service? Why does … [Read more...]
By Roshanda E. Pratt
Television personalities, producers, reporters, anchors and news managers are more accessible than previous years past.
During my tenure working in television news eight years ago, the access to broadcasters was almost non-existent. I remember vividly working alongside reporters on stories. I had to field … [Read more...]
By Roshanda E. Pratt
Everyone loves extras.
Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television … [Read more...]
There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down.
As a former television news producer for 10 years, my main … [Read more...]
by Joan Stewart
One way to kill your chances of getting onto local TV is to pitch your website.
That's what Tom Graber of Milwaukee wanted to do a few weeks ago.
Tom's website, Friday Fish Fry Guide, lists more than 1,000 restaurants in a six-county area in metropolitan Milwaukee. … [Read more...]
by Joan Stewart
When you think of talk radio, you think politics, home improvement shows and public radio.
Mind-Body-Spirit shows aren't as obvious, but they have huge followings.
Guests talk about familiar topics like the law of … [Read more...]
by Joan Stewart
This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: [Read more...]
by Joan Stewart
If you want to get into a big national magazine, you'd better be pitching your idea six months ahead of the publication date.
That's the long lead time for many magazines.
But if you wake up … [Read more...]
by Joan Stewart
Publicity Hounds are tripping over reach other trying to claim a coveted spot as a guest on "Good Morning America," a primo publicity hit.
If you can't get booked as a guest, the next best thing is the chance to tour … [Read more...]
by Joan Stewart
I haven't started blogging yet, but I've been recommending it as a fabulous way to host your own radio show and build a loyal following.
I've appeared an expert on several BlogTalkRadio shows, and I've always been curious about … [Read more...]
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