Tips, Tricks & Tools for Free Publicity
Not every Publicity Hound belongs on "Good Morning, America."
Even fewer belong on "Oprah."
If your topic isn't right for the audiences that watch those shows, don't even bother contacting the producers. But if it is, you could strike … [Read more...]
If you're hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact?
A producer? Or a guest book booker? Or someone with a title you've never heard of?
Help is on the … [Read more...]
By Joan Stewart
At first glance, it doesn't seem like a lot, but a new study shows that 4 percent of the posts on Twitter include recommendations or complaints about a … [Read more...]
If you're a guest expert, or a PR person who represents an expert, and you're looking for radio talk shows and podcasts that need guests, don't pitch only the big shows.
Many of them are difficult to book, and you might be far better off trying to … [Read more...]
Consuelo Okdie from Tampa Bay, Fla., writes:
"I'm hoping that you or one of your readers will be able to tell me how to get my artwork used as set decoration for TV or films.
"My work is unique in medium and application as I am one of a … [Read more...]
If you're trying to get onto local radio stations, but you don't have money to spend on advertising, offer the station free recorded 30-second spots filled with valuable how-to information their listeners will enjoy.
Tie it into a month of the year that's related to your topic, and you just might generate some valuable free exposure for … [Read more...]
If you're trying to get onto radio talk shows to promote your book, product, service, cause or issue---and you're on a tight budget---a series of inexpensive ebooks will help you locate the contact information for shows in specific niches.
Talk radio advocate Francine Silverman has based the ebooks on her book, Talk Radio Wants You: An … [Read more...]
If you're dying to get onto Oprah, stop sending unsolicited books, press kits and other junk.
Instead, spend some time reading the blog posts from the show's 14 producers.
Yes, they blog. Is it OK to contact … [Read more...]
With so many international reporters and editors, TV producers and radio show hosts, it's more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone.
Ditto for potential clients and bosses, or for audience members who you call on from the platform if … [Read more...]
John and Bobbi Robinson of Vanderbilt, PA write:
"Unity, a Journey of Hope, is our nonprofit that grants wishes to adults with a life-limiting illness.
"We take them to concerts and sporting events, introduce them to people they want to meet, send them on vacation … [Read more...]
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