If you want to get into a big national magazine, you’d better be pitching your idea six months ahead of the publication date.
That’s the long lead time for many magazines.
But if you wake up tomorrow at 7 a.m. and discover a major story has broken overnight, and you’re the perfect expert to comment on it, you might be able to get onto your local TV news within hours.
Slow News Days are Deadly
That’s because at most TV stations, producers meet between 8 and 9 a.m. to map out that day’s news coverage. They love to go into the morning meeting with ideas in hand, instead of scrounging around on a slow news day hunting for an idea that won’t make viewers reach for the remote and change the channel. If you call the station between 7 and 8 a.m., you can pitch your idea, even if you don’t have the name of the correct person to contact.
That’s one of the big advantages of TV publicity vs. print. Even your local newspaper might need one or two days notice before a reporter can interview you. But not TV.
A TV news crew interviewed one of Steve Harrison’s clients after only three hours notice, even though the client had no idea who to contact.
Free Publicity Tips for Authors, Speakers, Experts
Steve has worked with thousands of authors, speakers and experts and he’ll explain more about that fast-track publicity tip, and many others, during a free teleseminar at 2 and 7 p.m. Eastern Time today. Register here for “Fast-Track Strategies for Becoming a Well-Known, Well-Paid Author, Speaker or Expert in Your Field.”
You’ll also learn what the author of Skinny Bitch, did to launch her book. The book ended up on the New York Times Best Seller List.
If you’re reding this AFTER the teleseminars have ended, register anyway so you’re notified in case this event occurs again. Even though the call is free, I’m promoting it as one of Steve’s affiliates. Many authors, speakers and experts don’t know how easy it can be to get onto TV if their topic ties in beautifully with a breaking news event, or it’s a slow news day.