Tips, Tricks & Tools for Free Publicity
One of the best ways to generate publicity from traditional media outlets is to form a relationship with reporters, editors, broadcasters and freelancers.
That's a critical step that 99 percent of the people miss!
And what a shame. If you know what they're looking for, how to talk to them, how to help them, and how to stay on … [Read more...]
You're being interviewed by a magazine reporter who clearly doesn't understand the topic, despite your best efforts to explain it over and over again.
What do you do?
That's what a graduate of The Publicity Hound Mentor Program asked me just now.
[Read more...]
Cathy Watson of Bostic, N.C., writes:
"I am trying to get traffic to my website and teach people the therapeutic benefits of petting animals.
"I'm also trying to sell farm tours for $5 a person and spread this message: Please educate yourself BEFORE you get that cute puppy, kitty or piggy.
"I can't take my animals on the … [Read more...]
Ever since the news of Michael Jackson's death, my brain won't stop humming his songs. The news---and his music---are everywhere. I'm a huge Michael Jackson fan, and I'm devouring the musical tributes on cable. But enough is enough already. My sister says the same thing is happening to her. Some nights, it's so bad she can't fall asleep. In my … [Read more...]
Cynthia Harvey of Pasadena, Calif. writes: "I am a fashion designer, sewing instructor and fashion career advisor. "I own The Sewing Studio in Old Town Pasadena, Calif., where I have fun teaching kids, teens and adults about the fashion industry and how to sew. "For almost two years, … [Read more...]
If you're a retailer who's looking for some clever ways to do fun in-store promotions in this sluggish economy, and you're on a tight budget, pick up a copy of A Retailer's Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It's … [Read more...]
With all the focus on social media, you're probably scampering to create new content for sites like EzineArticles.com, Facebook and [Read more...]
Nancy L. Jerominski of SeaTac, Wash. writes: "I'm a holistic lifestyle coach who has pitched a variety of story ideas, including 'maddening menopausal symptoms stopped without meds' and 'stop doing crunches for flatter abs.' "I actually HAVE pitched Oprah several times with no results. There are lots of miserable menopausal women, and I can help … [Read more...]
Several readers saw the item in last week's newsletter about getting onto "Oprah" and wrote to tell me that they pitched ideas months ago and still haven't heard back from Oprah's producers. Can they assume their pitches are in the "deleted" folder? Never! While getting onto "Oprah" is always a long shot, I've heard of cases in which journalists … [Read more...]
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