How can a D.C. artist piggyback onto recent publicity?
Karren Jeske, APR of Milwaukee, Wis. writes: "My friend is an emerging fine artist in the Washington, D.C. area. "He was recently featured in Elan magazine, a publication that showcases talented North Virginia artists. The magazine imcluded a photograph of one of his paintings on the magazine cover and included photos of six more inside. "What … [Read more...]
How to market psychodrama training to doctors, attorneys?
Karen Carnabucci of Racine, Wis. writes: "I’m a psychotherapist working with psychodrama, the creative arts therapies and experiential therapies and I've been building my practice slowly and patiently. "Most of my clients have insurance benefits which they use when they see me. Now I want to shift my practice to offer training to helping … [Read more...]
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend's World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some … [Read more...]
Dallas/Fort Worth concierge service asks for marketing ideas
Shametra L. Thomas of Dallas, Texas writes: "I have a new concierge business, The Savvy DFW Mommy, in Dallas, Texas. The business targets professional/working moms. "It serves the Dallas/Fort Worth area and specializes in on call personal assistance, corporate concierge services, home organization, home improvement project management, event … [Read more...]
Furniture consigment shop in N.H. needs marketing tips
Karen Nardella of Conway, N.H. writes: "I am a sole proprietor who owns the Emporium Consignment Outlet and Home Staging Center, a consignment shop for high-end furniture in Conway, N.H. "I sell gently-used, high-quality, brand-name furniture such as Ethan Allan, and I pay the owner 55 percent of the sale. All the furniture is no more than 10 … [Read more...]
Jill Cranford wins Kindle2 in Publicity Hound survey drawing
Jill Cranford, co-owner of Stone2Furniture in Livewrmore, Colo., a company that makes indoor and outdoor furniture from stone, is the winner of the Kindle2, Amazon's wireless reading device. Jill's name was chosen from all respondents who answered my Customer Profile Survey earlier this month. If her name sounds familiar, it might be because she … [Read more...]
Journalists’ blogs offer valuable clues about how to pitch them
The next time you're ready to pitch a journalist, particularly at a top-tier media outlet, stop what you're doing and take this important step.
Find out if the journalist blogs. Some journalists blog as part of their job. Others blog on the side because they're passionate about a topic.
It will take only a minute or two, and the … [Read more...]
Authors need tips to promote e-courses for journalists, authors
Linda Foirmichelli of Concord, NH and Jennifer Lawler of Lawrence, KS write: "We're both well-established writers who offer e-courses in our areas of specialty. Linda offers a class for magazine writers on how to break into magazines, starting April 13, and Jennifer will offer one for book authors on how to write a book proposal, starting May … [Read more...]
Retirement community needs marketing tips
Keri Gerlach of Greenfield, WI writes:
"I'm the marketing director for Clement Manor, a retirement community. My biggest challenge is a limited budget and limited resources targeting long term care and assisted living. Not many folks are out there touring … [Read more...]
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