Tips, Tricks & Tools for Free Publicity
Suzanne Wood Raleigh, NC asks:
"I'm starting an after-school writing academy to help kids in grades 8-12 improve their writing. Services include tutoring and workshops on topics such as writing the college application essay.
" I'm having trouble figuring out how best to market this academy, because most parents rely on … [Read more...]
Karma Bennett, a publicist for Ulysses Press, asks:
"My company is publishing a compilation of zombie stories. It will be direct-to-trade-paperback, so I can't get reviews in the leading periodicals that review fiction since it isn't coming out in hardback.
"Some, but not all, of the stories have never been printed before. The … [Read more...]
Maria Antonia of New York, N.Y., writes:
"I volunteer for a small independent film company based in New York, NY. We recently completed filming for a feature film called 'Under Jakob's Ladder.'
"Set in the Soviet Union in 1941, it's based on a true story about … [Read more...]
The National Publicity Summit, the event that lets authors, speakers and experts pitch top-tier media outlets, is expected to close registration within the next week or two. It will take place Oct. 21-24 in New York City.
Only 100 people will be chosen to … [Read more...]
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion.
But a pile of clips, or thousands of page views, don't mean diddly.
Instead, determine whether your … [Read more...]
I'm looking for about 10 Publicity Hounds to test my newsletter, The Publicity Hound's Tips of the Week, before I start distributing it through AWeber, my new list management company, next week.
If you're on a Mac and you also use MacMail, Eudora or Entourage, I need you as … [Read more...]
Martin Amm of Boston, Mass., writes:
"Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more.
"Employees communicate and … [Read more...]
Suzanne Fox Sevel of Melbourne, Fla., writes:
"I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They're very upscale, and some people see them as an alternative to … [Read more...]
I'm eternally grateful to the thousands of Publicity Hounds who read "The Publicity Hound's Tips of the Week," my free ezine, every week.
You contribute incredible tips, helpful links, intelligent questions and doggone good dog jokes and videos, one of the most popular parts … [Read more...]
If you have advice, opinions, story ideas or a question related to small business for BusinessWeek.com, a high-traffic destination for anyone looking for business tips, check out their [Read more...]
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