If you haven't made any resolutions for improving your publicity or social media efforts next year, promise that you'll steal at least one tip from this free ebook, "The Best of The Publicity Hound's Tips of the Week of 2011" and do it. This is the … [Read more...]
Author needs tips for promoting Microsoft Office book
Karin Rex of Lansdale, Pa., asks this week's "Help This Hound" question:
My book, Microsoft Office … [Read more...]
5 reasons it’s OK to say “I don’t know” in interviews
The next time a reporter interviews you, and you don't know the answer to a question, resist the urge to panic. Too many interview subjects think reporters expect them to know all the answers to every potential question. Reporters don't. All they want is a good story. Here, then, are five reasons why it's OK to say "I don't know" during an … [Read more...]
Wanted: PR ideas for car raffle, training for teen car racers
This week's Help this Hound question is from Barbara Roy, a communications specialist in Oakland City, IN: "I need ideas on how to promote an upcoming charity car raffle in 2012 through the [Read more...]
Create sound bites that the media find scrumptious
This guest post was written by author Marcia Yudkin, whose books include, Publicity Tactics and 6 Steps to Free Publicity as well as the new Kindle ebook, The Sound Bite Workbook. She lives in Goshen, MA. Visit [Read more...]
11 qualities to look for when hiring a publicist
At least once a seek, somebody asks, "Where can I find a good publicist?" A far more important question should be, "What are the most important qualities I should look for in a publicist?" Once you know that, then you can start looking. Here … [Read more...]
60 free (or almost free) tools for marketing, publicity
Everybody's talking about Fiverr.com, a website where people tell you what they're willing to do for $5. If you have a slim budget for publicity, this site could be perfect for you. Among the wacky things … [Read more...]
6 ways to promote your retail business before you open
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don't shy away from publicity. Here six ways to promote your retail business before you open. Display a large … [Read more...]
Artists need publicity ideas for water tank mural
Publicity Hound Kate Farrall of San Diego, CA, writes: "I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. … [Read more...]
Celebrity publicists: Interviewer will promote your clients
Celebrity Publicists: This could be a good opportunity to promote major news about your client like a new CD or book, or very minor news like your client's birthday party.
A top international entertainment news agency has hired freelancer Bill … [Read more...]
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