Today is the last day to take advantage of a price break for attending Steve Harrison's National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is … [Read more...]
13 press release topics when there’s nothing newsworthy
One of the biggest myths of press releases is that they must contain news.
That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business.
But now … [Read more...]
Pitching Mistake: Calling the media via your assistant
Here's one of the fastest ways on Earth to let a journalist know that his time isn't as valuable as yours. Tell your assistant to call the journalist and say something like this: "Hello, Sam. This is Helen LeBeau. I'm Peter Bigshot's assistant, and he'd … [Read more...]
5 important tips for pitching journalists by phone
If 8 out of 10 journalists prefer to receive pitches via email and not from phone calls, does that mean you should only pitch by email? No, says Jeremy Porter, who wrote a series of [Read more...]
10 ways to be an indispensable media source
What separates people who are masters at generating publicity from those who are constantly grousing that “the media doesn’t care about my story?” Often, it’s knowing how to be a valuable media source. Here are 10 ways to make yourself indispensable to … [Read more...]
How to publicize an auction for breast cancer research?
Leticia Meireles of San Diego, CA, writes: I just had my birthday and in lieu of gifts, I've been asking friends to support a cure for breast cancer. Many generous business owners helped me to gather almost 100 items to be sold on my fundraising online … [Read more...]
Press release mistake: Not including a call to action
Press release mistakes abound. When you write your next release, don't overlook the one part of it that can determine whether it's a huge success, or a great big dud. It's the call to action---the sentence that tells readers exactly what you want them to … [Read more...]
3 ways to customize a pitch to journalists & get a “yes!”
The next time you pitch a journalist, will he read your pitch and know that you know who he is, what he covers, and why his audience should care about your story? He will if you customize it. That means sending a pitch that you can't send to any other … [Read more...]
Never EVER use this word when pitching—or eat soap
When I worked as a reporter and someone would pitch me, I recoiled when I heard one word in their pitch:
"I own a candy store in the Tuttle Street Mall, and I'm trying to get a little publicity for it."
Here's an even more egregious … [Read more...]
Pitch Patch.com for new series on the American Dream
Patch.com, the uber-local news site that operates in more than 800 communities throughout the U.S., wants to hear your story ideas for a new series called "Dispatches: The Changing American … [Read more...]
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