Tips, Tricks & Tools for Free Publicity
When planning a publicity campaign, consider all your various target markets.
And do so, please, BEFORE you start blasting your message to the world.
Think you only have one target market? Guess again.
Here are the groups you may need to reach:
The many … [Read more...]
Publicist Roberta Stein of Skokie, IL, writes this Help This Hound question:
Sandi Berger, my new client, wrote a new book, "Fitnevision: Create Your Lifestyle Vision Starting From The Inside Out."
"At her website, , and in her book, Sandi shares the … [Read more...]
A reporter at a national publication is exploring complicated mother-daughter relationships and looking for people to interview about their personal stories.
Have you had trouble or tension in your relationship with your mother (or your daughter)? How … [Read more...]
This week's guest post was written by Charmel Delos Santos, a private trader, author, mother of three, and ex-beauty queen wannabe. Ger her free preview ebook, "High Heeled … [Read more...]
A reporter at a national publication is exploring how to break up with a romantic partner (spouse or significant other).
She's looking for two people to interview who were once a (fairly) long-term couple but have broken up. She would like to explore how you know when it’s time to end the relationship and how you end it.
If you … [Read more...]
I'm clearing my inventory of older CD titles, and this is your chance to grab as many as you wish at 80 percent off the original price.
In most cases, a small percentage of the information is out of date. But all products are … [Read more...]
Attention experts on gossip, parents and raising children:
A reporter at a top-tier publication is writing about how to teach children not to gossip, and she needs sources to interview.
Have you taken specific steps to teach your … [Read more...]
I love reading stories like the one about the 91-year-old woman newspaper carrier who shows no signs of … [Read more...]
Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity.
BL Ochman agrees. She's a social media expert and a prolific blogger who writes about online … [Read more...]
The next time you publicize a local event, keep these 11 tips in mind.
I compiled them after doing publicity for my garden club's annual Gardening Seminar, which we hosted on Saturday.
We generated mountains of publicity, from the local weekly newspaper to a nice story at Patch.com.
1. Start early!
I … [Read more...]
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