Tips, Tricks & Tools for Free Publicity
You'll seldom find these details in those big, expensive media directories:
1. The names of a reporter's spouse and children.
2. An editor's likes and dislikes. For example, the food editor of your local newspaper mentions in her column that … [Read more...]
A reporter at a national publication is examining what happens when a person who is emotionally available and expressive pairs up with someone who is not. She is looking for people to interview.
Are you an emotional “giver”—someone who is comfortable expressing your love, affection and feelings? Are you married to or dating someone who is … [Read more...]
If you do your own publicity, or you're a publicist who has a small number of clients, you probably don't have to spend thousands of dollars on those massive media directories that are as big as phone books.
Here's why:
You're … [Read more...]
When sixth-grader Sophie Paterson of New Zealand announced that farting was the topic of her speech during a speech competition last fall, the audience snapped to attention.
With her younger brother, Ben, nearby, ready to hold up … [Read more...]
Want to attend a half-day publicity and social media workshop in San Francisco at a reduced rate?
Host me either on Thursday, March 8, or Friday, March 9. I need a room big enough to hold about 30 people for a public workshop. It … [Read more...]
A reporter at a national publication is exploring the phenomenon of how smart people sometimes feel dumb in intimate social settings and needs sources to interview.
Have you ever clammed up in a business meeting, at a cocktail or dinner party, … [Read more...]
Gina Elise of Redlands, Calif., writes this week's Help This Hound question:
"I am the Founder of [Read more...]
This guest post was written by Deb McAlister-Holland, a publicity expert who works for Distribion, a Dallas SaaS software company that makes marketing automation tools. She is also the author of 2 books, Slimed Online: How to get your online reputation back despite Google and The Customer Never Sleeps: 21st Century Marketing. She lives in … [Read more...]
A columnist who writes about relationships for a top-tier media outlet (you or your PR clients will want to get into this one) wants to develop relationships with people who do research on psychology or relationships, particularly … [Read more...]
This week's Help This Hound question is from Anne Roos of South Lake Tahoe, CA: "I'm an author and I've received 40 free books from the publicist I used last year, 20 copies each of "[Read more...]
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