Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
In the old days, if a journalist wrote a news article or opinion column that you believed was inaccurate or unfair, you had only three options:Write a letter to the editor or column responding to it, and hope they print it. Ask for a face-to-face meeting with an editor and the writer. Cancel your subscription, an option that does … [Read more...]
By Mickie Kennedy
When we talk about PR, what comes to mind?
Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your … [Read more...]
A clever slogan that accomplishes that is even better. But if it's too clever, it can confuse them.
That's the dilemma I'm … [Read more...]
I’ve been running my own PR business for over 15 years, and not a week goes by that a potential client doesn’t come along and say, “PR just doesn’t work for us. Why should I invest more time and money when we’re not getting a single phone call from the media, or seeing any decent, measurable ROI?”
There’s no questioning the value of a … [Read more...]
Here's a clever example of content creation, courtesy of the folks at [Read more...]
By Mickie Kennedy
Public relations was born in the days when train travel was still a novel and exciting thing.
Things have changed since then – businesses, consumers, and the entire public relations industry. It’s gone through many ups and downs and opinions from the general … [Read more...]
This guest blog post was written by Linda Rastelli, a New Jersey-based journalist, video scriptwriter, publicist, ghostwriter, editor and author.
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By Linda Rastelli
Months after salmonella-contaminated chicken distributed by a California company sickened … [Read more...]
What author, speaker or expert wouldn't love to be sponsored by a big-name corporation?
The company promotes you to spread a message about a topic you're already passionate about in return for mentioning the company onstage, or at a book signing, at your blog, and in videos. They even pay for your airfare, hotel and other travel … [Read more...]