One of the best ways to promote your expertise and solidify your brand is by finding your way into other people's books.
Here's an excellent opportunity for PR, marketing and communications experts to do just … [Read more...]
5 ways to use curated lists of blogs in your niche
When you find a list of the top experts in your niche, even if you aren't included on it, don't just give it a passing glance and move on.
Figure out how you can use that information to make more contacts, become smarter, and get … [Read more...]
Dog Tweets–Want to be a publicity expert? Or PR pro? Or publicist? Do these 11 things
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
12 bridging statements to use in tough media interviews
One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question.
It's easier than … [Read more...]
How to partner with corporate, nonprofit sponsors
You don't have to be Danica Patrick or Mars/Venus author John Gray to attract corporate sponsors.
Hundreds of authors, speakers and experts who already have the talent to serve a specific niche---and are far less … [Read more...]
Dog Tweets—How to handle rejection from journalists when doing PR
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How to handle rejection from journalists when doing PR
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt.
That would be a big mistake.
Pick yourself up. Brush yourself off. And move on!
That's what I told an author this week when I … [Read more...]
Fun facts in a professional bio make people smile
Too many professional bios are stiff, formal, stodgy, plodding and downright boring.
More potent than Ambien.
It isn't often when you see personal facts---really fun details that paint a picture---inserted into someone's professional bio like the way like Stephanie Sammons inserted them into hers.
Stephanie helps … [Read more...]
Dog Tweets—10 PR stars reveal secrets for social media success in 2012
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
10 PR stars reveal secrets for social media success in 2012. [Read more...]
Dog Tweets—8 reasons not to hire a PR firm
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
8 reasons not to hire a PR firm. [Lots of disagreement in the Comments section.] [Read more...]
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