Tips, Tricks & Tools for Free Publicity
In the speaking industry, one-sheets have been a valuable marketing tool.
Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like … [Read more...]
If you want publicity, it's a whole lot easier to get it if you're an expert in your field.
When I speak to audiences about the importance of being an expert, I see people start to cringe. They're paranoid about calling themselves experts and then being "found out" or "uncovered as a fraud." That's because they mistakenly think that … [Read more...]
That nasty review of your hotel isn't as bad as the one above, but they still gave you only one star because they found mold on the walls in the bathroom.
Or the drunks in the next room carried on all … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
6 times you should call a press conference. [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
5 clever PR pitches that caught reporters' attention. [Read more...]
This guest post was written by Harrison Kratz, the Community Manager at MBA@UNC, the new online program that allows students to receive an [Read more...]
This is the 17th of 50 Tips for Free Publicity which I've pinned on Pinterest. You can follow me there, and repin this by clicking on the red "Pin It" … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Rewrite your boring bio. Ask yourself these 12 questions & weave answers into the copy. [Read more...]
This guest post was written by Linda Jay Geldens, a publishing professional with decades of experience. She has copyedited more than 60 book manuscripts in the past three years, on topics ranging from business to fantasy to novels to memoirs. She also … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
9 Phrases We Should Stop Seeing in Tech Journalism. http://ow.ly/bpThq
What 3 online newsrooms … [Read more...]
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