If the media, bloggers or anyone else come to your website looking for the navigational button that will give them all the background information … [Read more...]
Add comic strips to your PR campaign & pitch the artists
30 PR experts you should follow on Twitter
I'm thrilled that I made the list of 30 PR experts you should follow on Twitter, compiled by eReleases, the press release writing and distribution service.
Here are several things you can learn from lists like this:
I'm not quite sure how … [Read more...]Should publicists be compensated for bigger publicity hits?
Joel Kweskin of Charlotte, NC, asks another question this week:
"I'd like to hear your Hounds' opinions on how to compensate publicists.
"Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there's a query to a business publication that results in a full feature article, … [Read more...]
PR must focus on relationships: Follow these 7 steps
Do you sweat the small stuff? Based on the several dozen emails I get each week, lots of Publicity Hounds are. Stuff like the size of the margins on a printed news release, or what kind of trinkets to slip inside a media kit. Or whether to address a reporter as Miss, Mrs., Ms. or Sally. I wrote an article for [Read more...]
Congratulate journalists
From now until June, you'll be seeing articles about journalists whose newspapers, magazines, TV stations and radio stations have won industry awards.
The American Society of Newspaper Editors, for example, announced its 2005 winners recently.
Why is this important to Publicity Hounds? Because these awards are important to … [Read more...]
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