Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Right now, as you're reading this, program coordinators for luxury cruise lines all over the world are reviewing the materials they've received from speakers who want to get booked to speak on next year's cruises.
There's still time for you … [Read more...]
by Joan Stewart
The next time you write a press release, use BusinessWire's handy checklist so you don't forget key elements of the release.
Its … [Read more...]
by Joan Stewart
The next time you write a press release, don't forget hyperlinks.
Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
by Joan Stewart
This week's Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:
"My business is known as a wine bar, but we are trying to transition into more of a restaurant, meaning we … [Read more...]
by Joan Stewart
When I hosted the teleseminar last week on "50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds," I mentioned briefly that event planners can use online calendar sites to see which events are competing with … [Read more...]
by Joan Stewart
This week's "Help This Hound" question is from Dr. Robert Kotler of Beverly Hills, Calif., author of Secrets of a Beverly Hills Cosmetic Surgeon:
"We are eager to increase the number of email … [Read more...]
by Joan Stewart
Whether you're sponsoring a live or virtual event, make sure you've covered the bases long before the big day arrives or you'll be facing poor attendance, empty seats and a boss who'll want a good explanation.
Here are … [Read more...]
by Joan Stewart
While doing research for my webinar on Tuesday on "50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds," I discovered that [Read more...]
by Joan Stewart
Writer Ed Davis asked me to pass along tips on how coffee shops can do competitive intelligence online, for an article in [Read more...]
by Joan Stewart
The next time you sponsor a live or a virtual event, don't forget all the ways you can use social media sites to promote them. Here are five, which I'll discuss in more detail when I present the webinar "[Read more...]
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