This week’s “Help This Hound” question is from Dr. Robert Kotler of Beverly Hills, Calif., author of Secrets of a Beverly Hills Cosmetic Surgeon:
“We are eager to increase the number of email addresses to which we send our ‘Tip of the Month’—short, snappy tidbits about looking good and younger.
“It’s not a solicitation for patients, just honest advice from an expert. Our target for the newsletter is women, 20s to 60s. The list is compiled from patients who have had surgery with us, prospective patients who have inquired about our services but have yet to come, and then a group that consulted with us but never proceeded to have our services. Also, patients give us the emails of friends.
“Currently, our list is over 4,000 and includes out-of-town people. Any ideas how we can ethically and without cost, grow our in-house email list?”
(If you have your own “Help This Hound” question, email it to me and include your city, state and website address.)