This week's Help This Hound question is from Dr. Stephanie Buehler of Orange County, Calif.:
"I am a psychologist and sex therapist who is publishing the book Sex, Love, & Mental Illness: A Couple's Guide to Staying Connected. It's … [Read more...]
This blog now part of Bulldog Reporter’s ‘Dog Blogs
I'm wagging my tail because Bulldog Reporter has added The Publicity Hound's Blog to its roundup of other excellent PR blogs known simply as The 'Dog Blogs.
Bulldog, the website for news, issues and best practices for the public relations and corporate communications industry, also features blogs by Brian Solis, Richard Laermer, Peter … [Read more...]
Make event promotion/PR easy: 27 questions spark ideas
When you're brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity.
The answers will help you identify juicy angles, … [Read more...]
Authors, 7 things will keep you out of the poorhouse
If you're writing a book, or thinking of writing one, please don't take the quickest path to the poorhouse.
Don’t start writing your next book unless you can identify multiple ways you're going to make money from it.
The … [Read more...]
50+ (almost all free) websites to promote events
When it's time to promote a live or special event, do you rely on the same old websites to spread the word?
Posting on Craigslist, [Read more...]
How to work with a PR firm: 15 do’s and 8 don’ts
The New York Times' Small business blog has an interesting post about do's and dont's when working with a PR firm.
Jennifer Walzer, founder and chief executive of Backup My Info!, a company … [Read more...]
Free, colorful data charts for your website, blog
Looking for a graphic to illustrate a blog post you're writing or a presentation you're creating?
Peruse the archives at comScore Data Mine, a service that offers free statistical data in colorful charts and … [Read more...]
Free press release service offers free press room page
I usually frown on free press release distribution services for three reasons:
1. They seldom "distribute" anything. Instead, they park your … [Read more...]
Hang a banner advertising your Facebook Fan Page
Don't just create a Facebook Fan Page, and then forget about all the ways you can promote it offline.
Here's a cool marketing tool that costs little and can attract fans in droves.
It's a simple Facebook banner that … [Read more...]
Latina bloggers a valuable PR tool, survey results show
If you pitch bloggers as part of your PR campaign and you have a topic that ties into parenting, Latino issues, heritage/culture, cooking, recipes, beauty, fashion, art or technology, consider pitching Latina bloggers.
Results of … [Read more...]
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