When I hosted the teleseminar last week on “50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds,” I mentioned briefly that event planners can use online calendar sites to see which events are competing with theirs on a certain date.
It isn’t always possible to steer clear of all major events. But if you do your homework, you can decrease the chances that your event will be on the same date as another event in your community.
When I teamed up with Debra J. Schmidt, former Community Affairs Director for WISN-TV Channel 12 in Milwaukee, several years ago for a series of recorded interviews on How to Plan & Promote Sizzling Special Events,” Deb mentioned several other things event planners can do before choosing a date. This is an excerpt of one of our six interviews:
The Best Day of the Week
Joan – Let’s talk about timing. How critical is the timing of the event, specifically, the day of the week?
Joan – Certainly you have to be aware, too, of religious and commemorative holidays.